How We Build Campaigns

A Clear System. Not Guesswork.

Every CrossStreet campaign is built using the same disciplined framework—so decisions are intentional, scalable, and defensible.


Our Campaign Build Process


1. Market Truth
      Where OOH realistically works—and where it doesn’t.


2. Audience Reality

      How people actually move, commute, and engage in each market.


3. Reach & Frequency Math/Optimization

      What it takes to be noticed—not just present.


4. Format Selection
      Static, digital, or programmatic—based on role, not trend.


5. Budget Trade-Offs
      What we gain, what we lose, and why the recommendation stands.


6. Clear Recommendation
      One plan. One direction. No ambiguity.


Why This Matters



This system eliminates:

  • Overbuilt plans
  • Underpowered campaigns
  • Endless internal debate

The result:  campaigns that move forward quickly and perform consistently.

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