Campaign Architecture

Turning Strategy Into a Defensible Plan

Most OOH plans fail because they are collections of placements—not campaigns.
CrossStreet builds campaign architecture that defines:
  • Reach targets
  • Frequency thresholds
  • Geography and format mix
  • Timing and duration
  • Impression delivery scheme
What We Do
  • Reach & frequency modeling/Optimization
  • Static vs digital role definition
  • Market weighting and sequencing
  • Budget trade-off evaluation
What This Solves
  • Endless internal debates over formats and boards
  • Underpowered campaigns that look “present” but don’t perform
  • Plans that can’t scale cleanly across markets
Outcome:
A campaign plan that is clear, intentional, and easy to defend internally.