"CrossStreet Strategies helps advertising agencies deliver better OOH outcomes for clients expanding across markets — with clarity, transparency, and zero inventory bias. If your clients are ready to grow geographically, we’re ready to help you lead the conversation. Let’s talk about how we can support your team."



Who This Is For

We partner with:

• Large local and regional agencies
• Full-service agencies that don’t have deep OOH specialization in-house
• Digital, paid search, paid social, and performance agencies whose clients want real-world reach to complement online channels
• Agencies managing regional or multi-market advertisers entering new geographies

If OOH is important to your client — but not your agency’s core specialty — we fit naturally into your workflow.

What We Do For Agencies

We operate as your OOH strategy and planning arm, supporting your client relationships without competing for them.

Our Role

• Market-by-market OOH strategy
• Campaign architecture (reach, frequency, geography, timing)
• Vendor-agnostic media planning and buying
• Programmatic DOOH evaluation and execution
• Clear, agency-ready recommendations your team can present with confidence

You stay client-facing.
We stay focused on making the plan right.

How Agencies Use CrossStreet

Agencies typically bring us in when:

• A client is expanding into new regions or states
• OOH needs to complement paid search, paid social, or programmatic
• Vendor plans feel biased or hard to defend
• Internal teams want clarity, not more options

We help agencies move faster, reduce risk, and elevate their media recommendations.

Why Agencies Choose CrossStreet

Vendor-Agnostic by Design

We don’t own inventory and don’t favor formats. Every recommendation is based on effectiveness, not availability.

Clear Recommendations

We don’t hand your team a menu of options.
We deliver a clear recommendation that your strategists can stand behind.

Built for Multi-Market Planning

Our frameworks are designed to scale — making regional and national expansion easier to plan, explain, and execute.

White-Label Friendly

We’re comfortable operating:

• Behind the scenes
• As an extension of your media team
• Or as a disclosed specialist partner

Your client relationships remain yours.

What This Solves for Agencies

• No need to build internal OOH expertise from scratch
• No pressure to rely on vendor-led plans
• No guesswork when clients ask, “Will billboards actually work in these markets?”

Instead, you get:

• Confident answers
• Defensible plans
• Cleaner integration with digital and social campaigns

How We Work Together

• Flexible engagement models
• Flat-scope planning available
• Transparent pricing
• Clear roles and boundaries

We’re here to make your agency stronger — not more complicated.