Programmatic DOOH

Used When It Adds Value — Not Because It’s Trendy

Programmatic DOOH can be powerful when used correctly.
It can also be expensive and unnecessary when misapplied.

CrossStreet uses pDOOH selectively and strategically.
What We Do
  • Evaluate when programmatic makes sense vs traditional DOOH
  • Audience, time-of-day, and location-based activation
  • Platform selection and campaign oversight
  • Performance interpretation (without overpromising attribution)
What This Solves
  • Overuse of programmatic where static would perform better
  • Confusion around what pDOOH can realistically measure
  • Budgets wasted chasing novelty instead of impact
Outcome:
Programmatic DOOH that supports the campaign instead of complicating it.